Direct Mail Has Never Been An Easier Decision
Goelzer Update: The United States Postal Service (USPS®) is introducing exciting new incentive programs for mailers to save in 2024. With the launch of two innovative programs, the USPS aims to boost mail volume, offering significant benefits to participants to maximize your savings. Here’s everything you need to know about the First-Class Mail® Growth Incentive and the Marketing Mail® Growth Incentive.
Unlocking Postal Savings: Two New Incentives
1. First-Class Mail® Growth Incentive:
- Eligible Mailpieces: This includes First-Class Mail Presort Letters, Cards, and Flats.
- The Reward: Increase your year-over-year mail volume and receive a 30% postage credit on eligible mailings.
2. Marketing Mail® Growth Incentive:
- Eligible Mailpieces: This covers a range of Marketing Mail options including Letters, HD/Saturation Letters, Flats, Carrier Routes, Parcels, and Saturation Parcels.
- The Benefit: Similar to the First-Class incentive, a 30% postage credit awaits those who exceed their previous year’s mail volume.
How to Participate to Maximize Your Savings
To tap into these savings, Mail Owners must first register with the USPS.
New users can sign up for the 2024 Promotions at the Business Customer Gateway.
The USPS will then determine your baseline volume for 2023. This baseline is crucial for your eligibility and to maximize your savings. Once established, your registration for the incentive programs will be accepted.
Important Dates and Details
- Baseline Period: Fiscal Year 2023, from October 2022 to September 2023.
- Registration Window: November 2023 to June 2024.
- Incentive Performance Period: The full year of 2024, from January to December.
Calculation of Postage Credits
All Mail Owners with a baseline volume in fiscal year 2023 are eligible. The earned postage credits are calculated based on the incremental volume above the 2023 baseline or above one million pieces, whichever is higher.
Combining Incentives to Maximize Your Savings
An added advantage is that these incentives can be combined with other USPS promotions in 2024, allowing to maximize your savings. The Mail Growth Incentive postage credits will be calculated after all other incentive and promotional discounts are applied.
Timeframe and Expiration
These incentives are valid from January 1, 2024, through December 31, 2024. Note that the Mail Growth Incentive postage credits will expire after December 31, 2025.
Learn More in order to Maximize Your Savings
For detailed information on the incentives, conditions for participation, and the registration process, visit PostalPro – First Class Mail & Marketing Incentives on the USPS website.
This is an opportunity you don’t want to miss! By taking advantage of these incentives, you can significantly reduce your mailing costs while maximizing the impact of your direct mail campaigns. For further details on the promotion process, eligibility, and requirements, be sure to check out Postal Pro.
Stay informed, stay ahead, and make the most of these USPS offerings in 2024! Contact us for more information.
