Goelzer Envelope: Your INg Envelope Vendor Partner

The Challenge

A leading national financial institution operating multiple print and mail centers around the US approached Goelzer Envelope with supply chain challenges with their current production envelope suppliers. They were looking for a reliable partner they could trust and depend on long term. A partner that would make a positive impact on their operations.

• Major Quality Concerns: It was common for this customer to have envelope issues ranging from glue consistency, envelopes sticking together, warping of envelopes, overall poor quality and consistency of finished product. These issues led to operational headaches, including machine jams and disruptions on the plant floor. Machine down time and increased operational production costs money. Increased operational costs, along with higher volumes of material waste, was a major impact on the bottom line.
• Financial Instability: The client required a vendor that demonstrated financial stability and was committed to long-term growth, as they faced issues in these areas with previous envelope manufacturers. The client expressed growing concerns with a lack of investment in innovative technology and future advancement with current suppliers. Senior leadership viewed this as a red flag as a long term vendor and partner commitment. The customer is heavily dependent on critical customer communications via mail.

The Solution

The financial institution partnered with Goelzer Envelope. The customer moved forward and is now engaged in a long term partnership with Goelzer. This decision was based on some key elements that speak to the strength of Goelzer products and the organization overall:

1. 1. Financial Assurance: Investing in new technology reassured the customer of Goelzer’s commitment through sound financial investing. A “big must” for the client’s long-term planning.
   2. Trust: A strong existing relationship between the client’s main buyer and Goelzer’s leadership provided an essential foundation of trust. Commitment to communication, customer focus, growth, and quality provided stability the client was looking for in its key suppliers.
   3. Quality: The Inserta-Fast Patent Pending Design Envelope excelled in performance and value. The envelope was not the cheapest product, nor priced within the customer’s current budget. However, the quality and performance of the envelope greatly impacted operations. Operators and management were shared with their buyers that the Goelzer product was the only product that should run on their inserters.

A small increase in cost per envelope resulted in higher production performance and a reduction in cost per piece to process. Goelzer quickly became the preferred vendor despite being priced higher than the client’s other envelope suppliers.

The Results

The decisive factor for retaining Goelzer was the unparalleled quality and operational efficiency provided:

• Exceptional Quality Control: Goelzer’s product maintained infrequent quality issues; a performance metric that solidified their position.
• Operational Excellence: It was reported that the client “loves to run” Goelzer’s envelopes, stating they &”never have issues” and “never have jams”. This seamless performance and reduction in downtime proved to be a valuable long-term investment.

Goelzer’s delivery of consistent quality and reliable partnership was valued over the lowest price, leading to a significant increase in envelopes for the year. By providing a foundation of both financial stability and product quality, Goelzer established itself as a trusted and indispensable partner to the major financial institution.